Keeping Your Pipeline as Hot as Your Summer Vacation
Summer’s Here. And while you might be planning a big vacation, that doesn’t mean your sales have to take a break also.
Summer is a balancing act. Client meetings bump into vacation schedules - both yours AND theirs. Kids are home. Your calendar thins out, then suddenly explodes.
Whether you're running a sales team or building your own book of business, staying consistent without burning out is the key.
Here are six tips to help make sure you can enjoy some relaxation while your pipeline is still hard at work this summer:
Block your personal time first. Protect vacations and family time before filling your calendar. You’ll stay present in both work and life. It’s important to allow yourself time to truly recharge.
Check client vacation schedules early. Knowing when your key contacts are out avoids last-minute fire drills and misaligned follow-ups.
Shorten your contact cycles. People are more distracted in the summer. Keep emails short, concise, and more frequent.
Pre-plan your outreach. Pre-schedule LinkedIn posts, emails, or prospecting sprints when you have uninterrupted windows.
When clients and prospects are out, use the down time to sharpen your process. Update sales messaging/content, tighten your pipeline stages, build out a new lead list, research your top prospects, or revisit your Ideal Client Profile (ICP). Quiet seasons are great for getting organized.
Give your clients grace. They’re juggling too. A little empathy and consideration now builds trust for Q3 and Q4.
The sales process doesn’t stop in the summer, but it has a tendency of changing pace. Preparation and forethought help you keep things moving forward.